STRATEGIC DIGITAL CORPORATE COMMUNICATION
 

 Arvinda Tripradopo 
 

 

 
 
  Introduction   What You'll Learn  
 

 As multiple forms of digital platform continue to reshape the
 business  landscape,  corporate  strategists are challenged to
 stay informed, adapt, and make strategic and quick decisions
 in an environment that is continuously evolving.

 

 This three-day  program  designed  for  non-communication
 professionals  delivers  frameworks  and  foundational  tools
 you  need  to  design, implement,  and manage a successful
 digital communication  strategy  that  helps you in achieving
 any business objectives.

 

 This  program   will  allow   participants   to engage  in  the
 exploration   of  new   insights  and  experiences  from   the
 instructor  by  combining the use of conceptual frameworks,
 case   studies,  practical   checklists,  simulation,  and  team
 activities.

 

     1.     Digital Communication

What digital communication is all about and its
          application in business context.

 

2.     Digital Stakeholder Mapping

Identifying what digital medias are being used by
          our stakeholders.

 

3.     Integrated Digital Channel:

How using multiple digital channels can help us in increasing awareness from our audience.

 

4.     Digital Communication Strategies

A compilation of effective communication strategies designed to reach digital audience.

 

5.     Digital Stakeholder Engagement

How to create higher engagement from our digital stakeholder, regardless of what digital media they are using.

 

6.     Digital Communication Monitoring

How should we monitor and evaluate the result of our digital communication

strategy.

  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
Course Benefit

 By participating in this course, you will:

 

         Develop the skills to build an actionable digital communication strategy that aligns with your goals

         Examine how companies from different industries use specific digital communication strategies to reach specific target audiences

         Build a digital communication journey that can be used and implemented immediately

         Identify ways to determine return on investment (ROI) for your digital communication efforts

         Build audience personas to better target your key customers

         Discuss digital communication challenges, from measurement, implementation to crisis management

 
  Course Content  
 

 

DAY 1

 

UNDERSTANDING DIGITAL COMMUNICATION

 

1. Digital Communication

               Digital communication at a glance

         Understanding the digital communication funnel

         Goal settings for digital communication

 

2. Digital Engagement Framework

         Understanding the Model

         Case Study

 

3. Integrated Digital Channel

         Digital communication channels

         Basic of search engines, emails, and PR, social media &
    media buying

         Integrated channel strategy

 

4. Simulation

               Digital media: Which one to use?
 

 

DAY 2

 

BUILDING A STRATEGIC COMMUNICATION PLAN

 

1. Digital Communication Strategy

         Creating a successful digital stakeholder communication
     roadmap

         Different types of digital communication strategies

         Push and pull strategies

         Tools and skills in digital communications

 


 

   

2. Digital Stakeholder Mapping

         Analysis models and tools

         Who to influence?

         Creating your own stakeholder mapping
      model

 

3. Simulation

         Communication plan: creating a
      communication plan

 

DAY 3

 

MEASURING DIGITAL COMMUNICATION RESULTS

 

1. Digital Communication Monitoring

         The value of monitoring

         Understanding the Key Performance
      Indicators and Key Risk Indicators in digital
      communication

 

2. Building the Digital Communication
    Monitoring Model

         Choosing the right performance metrics

         Creating a digital communication
      dashboard

 

3. Simulation

         What to measure: building the right
      performance dashboard 

4. Conclusions


              REGISTER NOW !!!

 
 
  Who Should Attend  
 
* Corporate Executives
* Personnel and Executives
* Government and Community Relations Professionals
* Managers and Supervisors
* HR Staffs and Executives
* Communication-related Staffs & Executives
* Midsize business owners who need to apply digital marketing to build their businesses
* Professionals seeking a solid overview of the state of digital media to discuss the trends and critical issues brought on by these 
  technologies and how they affect business
 
 
 
  Your Course Instructor  
 

Arvinda Tripradopo is a professional in the technology and digital sector with more than 15 years of experience in various capacities (executive, consultant, trainer, and adviser).

Throughout his career, Arvinda has been involved in countless digital projects in collaboration with national and global industry leaders such as Google, Unilever, Indosat, Standard Chartered, Fila and more.

Currently Arvinda is a leader in a digital strategy consulting that assists national and regional organizations in the process of digital transformation.

 
 
  Registration Form   Enrollment Information  
 

YES !!!

Please Register the Following Delegate to Attend

 

STRATEGIC DIGITAL CORPORATE COMMUNICATION

 

Mr./Mr./Ms.: .....................................................

Position :...........................................................

Company : .......................................................

Mailing Address : ............................................

..........................................................................

..........................................................................

Phone: ................ Ext.: ......... Fax : ................

Handphone : .............. Email : ........................

Approving Manager's Name : ........................

Email : .............................................................

 

METHOD OF PAYMENT

Please completed the following payment details:

Telegraphic transfer - Please make payment in Rp. to the following account: (Please instruct your bank to remit all local & overseas bank charges to your bank account)

P.T. LOKA DATAMAS INDAH

Bank account 314-3000328

PT. Bank UOB Indonesia

Cabang Ir. H. Juanda

Jl. Ir. H. Juanda no. 15

Kel. Kebon Kelapa, Kec. Gambir
Jakarta Pusat

 

PHONE

(62)(21) 632 6911  or  6313556

 

MAIL

P.T. LOKA DATAMAS INDAH

Harmoni Plaza Blok B-16

Jalan Suryopranoto No. 2

Jakarta - Indonesia

 

FAX

(62)(21) 630 5074  or  6330212

 

E-MAIL

Lditrain@indo.net.id

 

HOMEPAGE

www.Lditraining.com

 

 

 

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